Monday, November 1, 2010

Fashionista's Today!



Quote from WWD in regards to Alber Elbaz (of Lanvin) collaboration with H&M: " Elbaz is doing some gesturing of his own these days towards a more egalitarian audience. At the end of the month, his collaboration with H&M rolls out to stores; a film teaser, directed by Mike Figgis, will make its debut on the H&M Web site tomorrow. It’s a lower-priced step Elbaz once noted he would never take. So why now?

“All of a sudden, you see your designs everywhere in the world,” he explains. “Coco Chanel thought [being copied] was a compliment, and sometimes I think, ‘OK, she was right.’ But sometimes it’s painful.” So when the H&M brass approached him about a possible partnership, he eventually agreed. “It was an exercise for me to understand what is the relationship between high fashion and fast fashion.” Ultimately, he concluded that offering the latter does not cheapen the former. “Ninety-five percent of women cannot afford [Lanvin], so let them have a taste. It’s like if I was living in a palace and opened some doors and said, ‘Have tea with me, taste the food.’ It’s not about giving away something that belonged to someone else; it’s about sharing.”

The collection, named Lanvin [Hearts] H&M, will include women’s fashion, accessories, shoes, jewelry and even lipstick, as well as men’s wear. Elbaz had a hand in every possible detail from design to packaging, store window concept, and even “what is next to what” in the corporate showroom. Yet he insists this is not a test before launching a diffusion collection of his own. “No, the beauty of our business is that we can do things and then move on,” he replies. “This project with H&M was about being relevant to a moment. I have always said that we are not a cool brand. It’s not about being cool or not. We try to be relevant. I’m not going into the cool club. It’s not my address.”"

LVMH has started to acquire quite a LOT of stocks out of the house Hermes....!!! Curious Very Much So about this one.

Derek Lam is partnering up with Ebay for his next collection which is showing in February in New York. Shoppers can vote on Ebay for the most wanted looks and thereby decide which looks will actually be produced for this exclusive collection. Ohalala!!!

And My Fave Editor, Meredith Melling-Burke has gotten a promiton at Vogue.com. She is now Fashion Market Director while of course keeping her title at Vogue, that of Senior Market Editor.

Top image is of Alber Elbaz the other of Meredith Melling-Burke with her daughter Eloise.

X
alice

1 comment:

rejane said...

olá,,,
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