Ralph Lauren has created a virtual storybook which is called "The RL Gang" and it's supposed to give some rivalry to for ex. Dr. Seuss....it's narrated by Harry Connick JR. and will go Live online August 18th.
The story revolves around 8 babies and their experiences of the first day of school right from when they embark. With being online, children can click and buy the fall pieces worn by the charachters.
15% of the proceedings will go to Ellis Marsalis Center for Music.
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Alice
(images from WWD)
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